3d_animation_video_marketing

Video Marketing Case Study

Client

Ever since its creation in 1984 Arihant Industrial Corporation Limited has become one of the most reputed global exporters of water park equipment. With the help of their pioneering products and seamless services famed for their excellence they have been catering to the requirements of the Attractions Industry in a comprehensive fashion. 

The use of latest machinery and technology in manufacturing is another defining feature of their modus operandi. Along with creating world class products and services, affordable pricing makes them one of the most widely sought-after water park equipment manufacturers in the world.

The Challenge

Continuing their innovative approach, AICL came up with a unique and fresh concept for the water park industry. 

They wanted to showcase this idea by presenting it at the upcoming IAAPI exhibition and wanted a 3D animation promotional video for their presentation- in a timeframe of 20 days. 

Creating a 3D animation video has its own rigours but doing it within 20 days raises the difficulty levels by several notches. 

The Strategy

The strict time frame coupled with the need for an engaging, attractive and relevant company video required a precise and failproof approach. We leveraged our expertise in marketing video production to create the aptest strategy with the following features :

  • Communication of the most notable aspects of the concept
  • Applying the most desirable and accurate 3D animation design and development practices for desirable productivity 
  • Identifying and incorporating the most ideally suited style for the promotional video
  • Brainstorming from time to time for making necessary strategic changes in the marketing video production
  • Creating a panel that included client’s representatives for quicker decision making.

The Results

An optimized strategy, usage of the most relevant 3D animation tools as well as a superlative video marketing strategy set us on the right track from the very beginning. And, we delivered the project in 15 days- well ahead of the desired timeframe. Yes, it was a surprise, but a pleasant one as always!