Mobile Application Case Study
Client
Messer Cutting Systems is 120-year-old, German multinational company with presence in all 7 continents of the world. MCS’ cutting solutions have been setting global benchmarks ever since their inception. Reliability of their offerings in cutting technology has made them one of the biggest names in this industry worldwide. Their zealous approach towards creating faster, more powerful and smoothly operable cutting devices ensures they are the ‘go to’ manufacturers in more than 50 countries across the globe.
The Challenge
MCS required a comprehensive mobile app and availed our mobile application development services. When we came on board, apart from the usual suspects, plenty of unexpected roadblocks awaited us with eagerness. Some of the prominent ones included :
- Absence of well-complied records for all products and services.
- Catalogues weighing 8-9 kgs contained details of different product categories.
- App was expected to play dual roles of employee training and product sales.
- Need for a mobile app design ideally suited for customers as well as employees.
- Assembling the most pertinent content and suitable product images was the most significant obstacle in our path.
Our strategy
Our experience and expertise mandated us to adopt an engineering-oriented app development methodology for creating an ingenious and inventive solution in this case. Here are the key aspects of our modus operandi :
- Dividing the project in two separate portions- Content Development and Mobile Application Development.
- Focussing equally on both areas and different teams working on them simultaneously.
- All shoots for products were completed in our studios for prompt delivery.
- Deploying a dedicated development team for design and functionality of the app.
The Results
The arrival of a seamless and scalable mobile app did wonders to the efficiency of engineers on sales call because accessing data became distinctly convenient and quick. Existing as well as potential customers can easily understand MCS’ products and make enquiries in simple steps. Employee training was bolstered by our eminently effective mobile app design and the embedded knowledge tools for HR teams.
Right from coding to making the app live, we took 30 days- need we say more?
