Content Marketing Case Study

Client

Based in Dubai, UAE, Jewelebrate.com started its operations by arriving in the jewellery e-commerce arena in 2019. Ascending the steps and becoming one of the leading businesses in Dubai’s competitive jewellery market was an incredibly short journey for Jewelebrate.com. 

Yes, the quality of their products has made a world of difference but carving out their place in such a tight market segment would have been impossible without truly exceptional digital marketing efforts. Special emphasis on the highest standards of content writing was equally evident. Their website content needed to be first-rate from the word go.

The Challenge

As a jewellery e-commerce, Jewelebrate.com had a tough road ahead right from their inception. Some of the biggest challenges lying before them were :

• The number of online shoppers and e-commerce visitors in Dubai is quite small. 
• To put things in perspective, Dubai’s total population approximately equals the number of e-commerce users in India.
• Ensuring the required web traffic to the site for optimum sales was never going to be easy.
• Their competitors had been operational for a long time and had substantial market cap.

Our Strategy

As their digital marketing partners, we understood the challenges and the need to create a tailor-made digital media marketing strategy for Jewelebrate.com. Our approach included :

• Giving due prominence to creating excellent website content.
• Maximizing web traffic by top-notch SEO writing.
• Gaining the much-needed trust of visitors by superlative blog content writing.

The Results

With us by their side, Jewelebrate.com’s digital marketing efforts delivered results beyond expectations. We’ll let the results do the talking :

• Within 3 months, Jewelebrate.com started getting decent listings on SERPs for 140 keywords- not only locally but also globally.
• Obtaining sales for e-commerce sites usually takes 1-2 years but the quality of our SEO copywriting services fast-forwarded the process and sales reached expectations in 6 months.
• Jewelebrate.com came at par with their well-established competitors.

We deliver on our promises without fail- but we always aim to go beyond.